About
New York —> Bay Area
My design life began in New York City as Director of Advertising for two luxury brands—Fendi and Mark Cross—where I did everything from directing photoshoots and designing ads to optimizing the $2.5M ad budget. While I loved the fast pace and creativity of in-house advertising, it was the design work that interested me the most. That passion brought me back to the Bay Area to start my freelance business, which eventually connected me with my favorite client, CCD Innovation. As Director of Visual Communications for this food and beverage innovation agency, I helped large companies such as PepsiCo, Mondelez, Starbucks, and Krispy Kreme develop new products that aligned with their brand promise.
My Process
Today, I bring my 20+ years of big-brand experience to small and medium-sized businesses—creating tailored solutions, empowering them to clarify their message, elevate their visual identity, and grow with confidence. My work shines with passionate founders, creatives, and mission-aligned teams who are ready to invest in a brand that truly reflects their vision. Whether we’re building from scratch or refining what’s already established, I offer a collaborative, thoughtful process grounded in clarity, strategy, and timeless design. Every project starts with deep listening, followed by strategic development, creative exploration, and thoughtful execution.
Outside the Studio
Inspiration and gratitude come from a full life shared with my wonderful husband, two amazing children, and the best friends. My deep roots in Hawaiʻi act as my North Star—keeping hard work, integrity, family, and community in focus. This spirit extends into my practice through a commitment to pro-bono design for brands doing good without big budgets.
And outside the studio? I’m probably at an OTF workout, hosting dinner for friends/family, or dancing in the kitchen to Hawaiian music.