Branding Strategy
Visual Identity
Branded Collateral
PONO Legal
PONO Legal is a non-profit, 501(c)(3) organization dedicated to providing free legal services to Maui residents affected by the devastating 2023 Lāhainā fires. Founded by Maui-born attorney Heidi Ho, whose deep commitment to her community drives the PONO Legal mission to help Maui residents navigate the complex legal challenges arising from the profound impact of the fires. I have the honor of offering pro bono design work to support this important effort.
The ‘Ulu fruit has deep significance in Mau‘i and the Hawaiian culture as it represents resilience and sustainability. This icon is also significant as it reflects the founder’s mother’s legacy, who led an impactful law office in Lāhainā for decades. The visual identity needed to represent the professionalism and legal expertise of the firm while feeling approachable.
