Branding Strategy
Web Design
Branded Collateral

A gold-colored starburst graphic with eleven elongated rays radiating outward from the center.

ViQi AI

ViQi AI is a science and biotechnology company empowering researchers and scientists with AI-driven custom bio-assays and image solutions, optimizing workflows in drug development, and digital pathology.

Araceli image of cells from ViQi AI website.

Building upon ViQi’s original logo, the rebrand aimed to position the company as innovative, intuitive, trustworthy, and approachable. The refined messaging and visual identity convey professionalism, credibility, and ease of use, ensuring ViQi’s brand resonates with both scientific and commercial markets. This transformation helped ViQi evolve from its academic roots into a commercially savvy, industry-leading AI company.

Description of ViQi Branding
Diagram showing ViiQ at the center with branches to Computer Science, Imaging, Business Management, Data Science AI/ML, and Life Sciences.
A step-by-step infographic explaining the ViQi project workflow, from initial meeting to ongoing improvements, with numbered steps and brief descriptions.
Text that says 'New Website' in large, light blue font
Two tablet screens displaying a scientific research company's website featuring a bioinformatics theme, including images of cells and data visualization, with sections on technology, speed, customer testimonials, and trusted partners.
Text reading 'Original Website' in large, blue serif font.
Screenshot of a website homepage for ViQi, featuring a header with navigation options and a call-to-action button. The main section promotes a new automated viral infectivity assay called AVIA, with a brief description. Below, there are icons and descriptions of workflows for viral infectivity testing, AI analysis, digital pathology, and environmental monitoring, with the footer introducing users and partners.
Text that reads 'Branded collateral' in large, light blue font.
Laptop displaying a presentation slide titled 'Rapid Development and Automation of Novel Bioassays using AI and Imaging', with a background image of fluorescently stained cells.

Investor Pitch Deck

Customer testimonial with a photo of Kathy Yeung, CEO of ViQi Inc., praising Lauer Designs for designing their website and helping articulate their work's purpose.